Privacy Policy

Briar Crest Path Ltd. ('we', 'us', or 'our') operates the Briar Crest Path (URL: https://briar-crestpath.com/, the 'Site'). This Privacy Policy ('Policy') sets out how we handle the personal data of users ('you') of the shopping services provided through the Site (the 'Service').

Article 1 – Fundamental Principles

1. 　We recognise the importance of personal data and handle all information responsibly, in full compliance with applicable law and this Policy.

Article 2 – Definitions

1. 　Unless otherwise specified in this Policy, terms such as 'personal data' carry the meanings given to them under applicable data-protection legislation.

Article 3 – How We Collect Personal Data

1. 　When you use our service, we may ask you to provide personal data such as your name, date of birth, address, phone number, email address, and other information entered into our forms, as well as data collected automatically such as cookies, log data, device information, IP address, user-agent strings and location data.

Article 4 – Purposes for Collecting and Using Personal Data

1. 　We collect and use personal data for the following purposes:
2. 　(1) To provide and operate our service
3. 　(2) To fulfil contracts with users (including payment collection), provide after-sales support, and ensure accurate accounting
4. 　(3) To respond to enquiries from users (including identity verification)
5. 　(4) To send newsletters and emails containing information about our service, including promotional offers and vouchers
6. 　(5) To send emails about new features, updates, campaigns, surveys and other services offered by Briar Crest Path
7. 　(6) To send essential communications such as maintenance notices and important service updates
8. 　(7) To identify and refuse access to users who violate our Terms of Use or attempt to misuse our service
9. 　(8) To enable users to view, update or delete their own account information and usage history
10. 　(9) To automatically display content and advertisements likely to be of interest to you, and to deliver personalised information
11. 　(10) To compile aggregated, anonymised statistical data — such as age, gender and location — for analysing service usage and improving our offerings, in accordance with applicable data-protection law
12. 　(11) To submit anonymised statistical information to Briar Crest Path's partners and advertisers, and to support marketing activities
13. 　(12) To provide information about products and services introduced by Briar Crest Path and its affiliated tennis retail partners
14. 　(13) For any other purposes incidental to the above

Article 5 – Changes to Purpose of Use

1. 1. We will only change the purpose for which personal data is used where the new purpose is reasonably related to the original purpose.
2. 2. Where the purpose of use is changed, we will notify users of the revised purpose by our prescribed method or by publishing it on this website.

Article 6 – Disclosure of Personal Data to Third Parties

1. 1. We will not provide personal data to third parties without the user's prior consent, except in the cases listed below or as otherwise permitted by applicable data-protection law.
2. 　(1) Where disclosure is necessary to protect the life, body or property of a person and it is difficult to obtain the individual's consent
3. 　(2) Where disclosure is particularly necessary for improving public health or promoting the sound development of children and it is difficult to obtain the individual's consent
4. 　(3) Where we are required to cooperate with a government body or local authority carrying out duties prescribed by law, and obtaining the individual's consent could impede those duties
5. 　(4) Where we have given advance notice or public announcement of the following matters and have notified the relevant supervisory authority accordingly
6. 　　　(a) That the purpose of use includes provision to third parties
7. 　　　(b) The categories of data to be provided to third parties
8. 　　　(c) The means or method of provision to third parties
9. 　　　(d) That provision to third parties will be stopped upon the individual's request
10. 　　　(e) How to submit a request to stop provision to third parties
11. 2. Notwithstanding the above, the following recipients shall not be regarded as third parties:
12. 　(1) Where personal data is shared with Briar Crest Path's affiliated tennis retail partners to the extent necessary to provide our service
13. 　(2) Where personal data is provided to operators of third-party platforms necessary for running our service
14. 　(3) Where we outsource all or part of the handling of personal data to the extent necessary to achieve the purpose of use
15. 　(4) Where personal data is transferred as part of a business succession due to a merger or other event
16. 　(5) Where personal data is used jointly with specific parties, provided that users are notified in advance — or placed in a position to readily ascertain — the fact of joint use, the categories of data involved, the scope of joint users, the purposes of use, and the name of the party responsible for managing the data

Article 7 – Disclosure of Personal Data

1. 1. When a user requests disclosure of their personal data, we will verify their identity and disclose the data without undue delay. However, we may withhold all or part of the data if disclosure would fall into any of the categories below; in such cases we will notify the user promptly. Where the data does not exist, we will also notify the user accordingly. Please note that a handling fee of £10 (excluding VAT) applies per request.
2. 　(1) Where disclosure could harm the life, body, property or other rights of the user or a third party
3. 　(2) Where disclosure could significantly impede the proper conduct of our business
4. 　(3) Where disclosure would otherwise violate applicable law
5. 2. Notwithstanding the above, information such as browsing history and behavioural data that does not constitute personal data will not, as a rule, be disclosed.

Article 8 – Correction and Deletion of Personal Data

1. 1. If a user believes that personal data we hold about them is inaccurate, they may request correction, addition or deletion ('correction etc.') by following our prescribed procedure.
2. 2. Where we receive such a request and determine that it should be fulfilled, we will carry out the correction etc. without undue delay.
3. 3. Where we carry out a correction etc., or decide not to do so, we will notify the user without undue delay.

Article 9 – Suspension of Use of Personal Data

1. 1. If a user requests suspension or erasure ('suspension etc.') of their personal data on the grounds that it is being used beyond the stated purpose or was obtained by improper means, we will conduct the necessary investigation without undue delay.
2. 2. If, based on the findings of that investigation, we determine that the request should be fulfilled, we will suspend or erase the personal data without undue delay.
3. 3. Where we carry out a suspension etc., or decide not to do so, we will notify the user without undue delay.
4. 4. Notwithstanding the above two paragraphs, where suspension etc. would involve disproportionate cost or is otherwise difficult to implement, and where alternative measures can be taken to protect the user's rights and interests, we will adopt such alternative measures instead.

Article 10 – Protection and Management of Personal Data

1. 1. We implement the security measures necessary to prevent loss, destruction, falsification or unauthorised access to personal data, and to ensure its proper management.
2. 2. Where sensitive communications occur between users and our service — such as when entering personal data — we use TLS (Transport Layer Security) encryption to prevent unauthorised third-party access. We also maintain and continually improve security measures including anti-virus protection and firewalls.

Article 11 – Cookies

1. 1. Our service uses cookies. Cookies temporarily store data in your browser to customise the web experience for each user; they do not collect information that identifies you personally and do not infringe your privacy. You may disable cookies in your browser settings, but doing so may limit the functionality of our service.
2. 2. We may display advertisements based on visit-history data obtained via cookies. As noted above, no personally identifiable information is collected; however, if you do not wish to receive cookie-based advertising, you may opt out at any time through your browser or device settings.

Article 12 – Disclaimer

1. 　This Policy applies solely to our service. Third-party websites and services linked from our service operate under their own privacy policies, and Briar Crest Path accepts no responsibility for any privacy-related issues arising from those links or their content. Please review the terms of use and privacy policy of any linked site carefully before submitting personal data.

Article 13 – Changes to This Privacy Policy

1. 1. We may amend the content of this Policy without prior notice to users, except where required otherwise by law or by specific provisions of this Policy.
2. 2. Unless otherwise determined by us, any revised Privacy Policy takes effect from the moment it is published on this website.

Article 14 – Contact Us

1. 　For comments, questions, complaints or any other enquiries regarding this Policy, please contact us at info@briar-crestpath.com or write to us at 14 Crestpath Lane, London, EC1A 2BT.